When were online dating websites created
Online daters are more likely to be employed than non-daters, but they are not necessarily garnering huge salaries.
In the billion online dating sector, they know it will take something remarkable for their platform to stand out in the crowded marketplace, but they think they’re on to it: What heterosexual women want, they say, is to meet men who are pre-vetted by other women.
They understand the importance of balancing life and love.
They're smart enough to find dating sites that work for them.
Looking exclusively at the current target population for these services, we find that 37% of internet users who say they are both single and currently looking to meet a romantic partner have gone to a dating website, which represents about 4 million people.
Online daters are generally younger and more likely to be employed.